Lucky Jewelers

Our Story

Over 30 Years of Excellence in St. Thomas, USVI

about

jewelry

Award-winning fine jewelry since 1992, Charlotte Amalie, St. Thomas

HOW WE STARTED

Great service shouldn't be a luxury — it should be the standard.

After working in the jewelry retail industry for 10 years for someone else, Pash Daswani started Lucky Jewelers in 1992 on the island of St. Thomas. He revolutionized Main Street with a disruptive low-profit retail model built on one simple idea: high quality product at a fair price, backed by straight-forward information and impeccable service. His motto: “Service, Service, Service.” His brother Max soon joined, and together they built a loyal base of repeat clients and referrals that sustains the business to this day.

P

Pay attention to what the customer wants.

A

Appreciate the fact that the customer is even giving you a chance to sell them something.

S

Service, Service, Service the customer.

H

Help the customer make a good choice in the purchase.

Our Happy Clients

Over 500 Reviews on TripAdvisor
what we do

We Develop Create Custom Jewels.

Whether it’s a one-of-a-kind engagement ring or a reimagined family heirloom, Pash will bring your vision to life with over 38 years of expertise.

Lucky Jewelers Code of Conduct

Our operations of retail sales of diamond jewelry is our primary business. While the diamond industry has in the past been associated with conflict and exploitation, the industry has taken a number of pro-active steps in the form of the Kimberley process. (this process certifies that the diamonds originate from conflict free zones) We have always acted in an ethical and responsible way in all our business practices. We do not tolerate slavery, servitude, forced or compulsory labor or human trafficking either within our business or within our supply chains.

We expect all members of our supply chain to share the same values and adhere to the same best practice guidelines to ensure that no such forced labor exists within their business or their own supply chains.Though our diamond procurement process, by not being sightholders but purchase and aquire from sightholders, we are conscious that with an extensive supply chain like ours that has a wide geographical reach, more can always be done.

And whilst we would never knowingly engage with a supplier involved in forced labor, we recognize that such a supplier would take steps to conceal the true position, meaning that continued vigilance is always necessary. This Code of Conduct rejects the use of forced labor. We expect our suppliers to comply with the Code of Conduct and to place similar expectations on their supply chains.

If we identify or suspect non-compliance with the Code of Conduct we will work with the relevant supplier to ensure that immediate remedial action is taken to address the situation, failing to rectify the situation, will make us stop working with that particular supplier in question.

Our commitment is to ensure that there is no forced labor within our supply chains is an ongoing process. Our future plans include further doing our due diligence procedures, both when we engage a new supplier and on an ongoing basis in respect of our existing suppliers.

more to explore

Our Collection

Diamonds, colored stones, bracelets, rings and more. Browse our full collection of fine jewelry, handpicked for quality and value.

location

We're located on Main Street in the heart of Charlotte Amalie, St. Thomas — stop in and let us help you find something truly special.

Get in touch

Have a question or want to learn more about our collection? We’d love to hear from you.

Our Founder

Our team

Mark Jance
CO - Founder
Aviana Plummer
CEO - Founder
Braydon Wilkerson
Supervisor
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